Streamlining personalized, transparent philanthropy discovery and
tracking for HNI's.
Streamlining personalized, transparent philanthropy discovery and tracking for HNI's.
Streamlining personalized, transparent philanthropy discovery and tracking for HNI's.
To simplify strategic giving through a curated, transparent platform tailored to high-net-worth individuals' philanthropic goals.
To simplify strategic giving through a curated, transparent platform tailored to high-net-worth individuals' philanthropic goals.
To simplify strategic giving through a curated, transparent platform tailored to high-net-worth individuals' philanthropic goals.
High-net-worth individuals struggled to discover credible philanthropic opportunities aligned with their values. The lack of personalization, transparency, and measurable impact made giving inefficient and emotionally disconnected. Founders aimed to address trust gaps and create a platform that resonated with the modern donor’s expectations.
High-net-worth individuals struggled to discover credible philanthropic opportunities aligned with their values. The lack of personalization, transparency, and measurable impact made giving inefficient and emotionally disconnected. Founders aimed to address trust gaps and create a platform that resonated with the modern donor’s expectations.
Ekaimpact targets high-net-worth individuals seeking to engage in meaningful philanthropy. User research highlighted confusion around finding verified causes, lack of trust in impact visibility, and an impersonal donation process. Founders emphasized the need for curated, transparent solutions that instill confidence and reflect user's personal values. These insights shaped Ekaimpact’s focus on emotional connection, streamlined discovery, and transparent impact tracking.
Ekaimpact targets high-net-worth individuals seeking to engage in meaningful philanthropy. User research highlighted confusion around finding verified causes, lack of trust in impact visibility, and an impersonal donation process. Founders emphasized the need for curated, transparent solutions that instill confidence and reflect user's personal values. These insights shaped Ekaimpact’s focus on emotional connection, streamlined discovery, and transparent impact tracking.
The primary objective was to establish Ekaimpact as a trusted, personalized platform for modern philanthropy. This included developing a scalable design system to ensure visual consistency, improving discoverability of causes, and building tools for real-time impact tracking—ultimately driving user trust, engagement, and platform adoption among high-net-worth individuals.
The primary objective was to establish Ekaimpact as a trusted, personalized platform for modern philanthropy. This included developing a scalable design system to ensure visual consistency, improving discoverability of causes, and building tools for real-time impact tracking—ultimately driving user trust, engagement, and platform adoption among high-net-worth individuals.
How might we create a platform that builds trust, drives engagement, and helps users give with confidence?
How might we create a platform that builds trust, drives engagement, and helps users give with confidence?
Timeline:
Timeline:
November 2023 - June 2024
November 2023 - June 2024
Team:
Team:
Tools:
Tools:
Tools:
1 Product Head
1 Product Head
Figma
Figma
Figma
1 UX Designer (me)
1 UX Designer (me)
Balsamic
Balsamic
Balsamic
1 Front end developer
1 Front end developer
Disciplines:
Disciplines:
Product Strategy
Product Strategy
UX Research & Design
UX Research & Design
UI Design
UI Design
Interaction Design
Interaction Design
No-code Development
No-code Development
Prototyping
Prototyping
Bubble.io
Bubble.io
Bubble.io
PROBLEM
CHALLENGES
GOAL
GOAL
DESIGN APPROACH
ENGAGEMENT
ENGAGEMENT
IMPACT
LEARNINGS
LEARNINGS
INSIGHTS
Fragmented Giving Experience
Philanthropy for high-net-worth individuals lacked personalization, making it difficult to discover relevant causes and feel emotionally connected to donations.
Fragmented Giving Experience
Philanthropy for high-net-worth individuals lacked personalization, making it difficult to discover relevant causes and feel emotionally connected to donations.
Trust Deficit in Impact Visibility
Users hesitated to donate due to limited transparency about where funds go and what impact they create.
Trust Deficit in Impact Visibility
Users hesitated to donate due to limited transparency about where funds go and what impact they create.
Lack of Unified Platform Design
The early product had no cohesive design system, leading to inconsistencies in the interface and inefficient design-to-development workflows.
Lack of Unified Platform Design
The early product had no cohesive design system, leading to inconsistencies in the interface and inefficient design-to-development workflows.
Personalized & Purpose-Driven
Tailor discovery and recommendations based on user's interests, values, and causes they care about deeply.
Personalized & Purpose-Driven
Tailor discovery and recommendations based on user's interests, values, and causes they care about deeply.
Transparent & Trustworthy
Highlight credible partners and clearly show how funds are used, reinforcing donor confidence.
Transparent & Trustworthy
Highlight credible partners and clearly show how funds are used, reinforcing donor confidence.
Emotionally Engaging & Measurable
Inspire connection through storytelling and provide measurable insights into the real-world impact of contributions.
Emotionally Engaging & Measurable
Inspire connection through storytelling and provide measurable insights into the real-world impact of contributions.
The Cause Details Page builds trust through transparent NGO profiles, impact metrics, and verified partner badges. Simplified donation flows foster emotional connection and confidence in the giving journey.
The Cause Details Page builds trust through transparent NGO profiles, impact metrics, and verified partner badges. Simplified donation flows foster emotional connection and confidence in the giving journey.
The Impact Dashboard offers real-time tracking, visual metrics, and narrative-driven updates—helping users clearly see the outcomes of their contributions and reinforcing long-term trust.
The Impact Dashboard offers real-time tracking, visual metrics, and narrative-driven updates—helping users clearly see the outcomes of their contributions and reinforcing long-term trust.
SOLUTION
SOLUTION
The platform was designed around three core experience pillars—Discovery, Engagement, and Impact—to address the unique needs of modern, high-net-worth philanthropists.
The platform was designed around three core experience pillars—Discovery, Engagement, and Impact—to address the unique needs of modern, high-net-worth philanthropists.
The Discover Page curates verified causes and NGOs with personalized recommendations based on user values. Intuitive filters and storytelling-led design help users find missions aligned with their interests.
The Discover Page curates verified causes and NGOs with personalized recommendations based on user values. Intuitive filters and storytelling-led design help users find missions aligned with their interests.
DISCOVERY
Side navbar for browsing through different tabs
Side navbar for browsing through different tabs
Side navbar for browsing through different tabs
Top navbar for notifications, support & FAQs, Profile and logout
Top navbar for notifications, support & FAQs, Profile and logout
Top navbar for notifications, support & FAQs, Profile and logout
Critical Pain Points Limiting Donor Experience on Existing Platform DonateKart.
Critical Pain Points Limiting Donor Experience on Existing Platform DonateKart.
Users reported increased trust due to transparent impact tracking and verified cause listings.
Users reported increased trust due to transparent impact tracking and verified cause listings.
Stakeholders noted improved alignment between user journeys and business goals.
Stakeholders noted improved alignment between user journeys and business goals.
Design consistency improved across pages, making development and iteration smoother.
Design consistency improved across pages, making development and iteration smoother.
The personalized discovery flow helped users feel more emotionally connected to their contributions.
The personalized discovery flow helped users feel more emotionally connected to their contributions.
Designing for Trust and Transparency
Learned how to craft user experiences that build emotional connection and credibility in a philanthropic context.
Designing for Trust and Transparency
Learned how to craft user experiences that build emotional connection and credibility in a philanthropic context.
Value-Driven Personalization
Understood how to translate user values and interests into meaningful, personalized discovery and giving flows.
Value-Driven Personalization
Understood how to translate user values and interests into meaningful, personalized discovery and giving flows.
Data-Backed Storytelling
Balanced impact metrics with emotional storytelling to maintain clarity while inspiring continued engagement.
Data-Backed Storytelling
Balanced impact metrics with emotional storytelling to maintain clarity while inspiring continued engagement.
Scalable Design Thinking
Applied modular design principles to accommodate growth and feature expansion without compromising consistency.
Scalable Design Thinking
Applied modular design principles to accommodate growth and feature expansion without compromising consistency.
Home page
Home page
Home page
Explore Program Card
Explore Program Card
Impactful Stories Card
Impactful Stories Card
News & Updates Card
News & Updates Card
Programs Details Page
Programs Details Page
Donate Now Card
Programs Details Page
Programs Details Page
